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How to Choose Banner Stands For Trade Show Displays

Banner stand can draw attention to your booth and ultimately result in more leads and sales for your business or organization. Additionally, the material and type of display chosen can give off messages about your company. Standing out from the crowd is important at trade exhibits, and companies should do their best to be unique while still staying within their budget and upholding their reputations.

More Traditional Trade Show Stands

Companies who are just starting out, or those with limited budgets, could easily go with standard signs. These simple displays are often printed on fabric or vinyl, which each have their pros and cons. Fabric banners are more durable and last during traveling because they don’t crease, bend, or fold. However, vinyl banners reflect light better than fabric ones, so they are more readable. Vinyl bannerstands are also much easier to clean than those made out of fabric.

Custom, Retail, And Outdoor Stands

Banners can be emblazoned with graphics or logos depending on your taste. They can also advertise other important information you want clients to know about. These stands come in different sizes, but are typically six to seven feet tall. However, they are very lightweight and portable, making them a great choice for trade show displays.

Bannerstands come in retail and outdoor varieties. These ‘retail’ styles are floor displays that meet the needs of most promotional environments, or also come as wall-mount trade show displays. The wall-mount displays are an elegant method of displaying graphics behind your booth to eliminate the need for highly valuable floor space. Outdoor banner stands are specifically designed to stand up to the elements of nature and can withstand a wide range of weather conditions.

Innovative Display Stands

There are other types of banner stands that are more technologically advanced than traditional stands. Telescoping varieties allow you to adjust the height of your banner and are made to fit almost any size. Still, they are lightweight and durable and allow for easy set up. Retractable banner stands usually roll up and are attached with Velcro for easy set up, often requiring less than a minute. This way, if a company wants to change out their display halfway through the exhibit to promote a new marketing message, they’ll be able to simply change a banner on the retractable set up.

Similar to the retractable assortment of these are scrolling bannerstands. These grab attendees’ attention because they move and constantly scroll the message, often in two directions. Many models allow the booth staff to simply tug on the banner to change the banner’s direction. With scrolling stands, you can repeat the same message twice, or place two totally different messages on either side of the banner.

Whether you go with a more standard bannerstand, or want one that scrolls or retracts, these trade show displays are a great way to grab the attention of show attendees.

Banner stands are the most popular choice for trade show displays and exhibition displays as they are a high-impact, low-cost means of promoting a company’s products or services. At Just Displays, the leading exhibition stand suppliers in London, they have a fantastic choice of banner stands, with something to suit every budget and every marketing requirement.

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